Depois de duas semanas bastante pesadas na Póvoa de Varzim encontro à minha espera em Lisboa o número mais recente da HBR com a lista anual de Breakthrough Ideas for 2005.
De entre as 20 há umas duas que me chamam a atenção:
A idéia Nº 10. “Blog-Trolling in the Bitstream“, por Mohanbir Sawhney
Blogs have the grassroots credibility to influence what people think, do, and buy. Because the blogosphere doesn’t rely on marketers as other media branches do, companies that want to tap into its selling power have to play by its rules.
e a idéia Nº 19. In Praise of Feedership por Tihamér von Ghyczy e Janis Antonovics
It’s easy to understand how corporate Darwinism works: Eat before you’re eaten. A closer look at biology, though, shows parasitism to be a far more subtle and cunning strategic model. Businesses would do well to take a lesson from the fig wasp.
Esta edição trás também a lista de livros aconselhados pela HBR para leitura no ano de 2005: de entre vários salta-me à vista pela sua singularidade em tão ilustre lista:
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House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
Por: Martin Kihn Editado por:(Warner Business Books, March) Smallprint: A comedy writer turned consultant draws on skills from his former career to explain the machinations of his current calling. Depending on your perspective, it’s either funny or painful. |
