“numa economia onde a única certeza é a incerteza, a única fonte segura de vantagem competitiva é o conhecimento”
The Knowledge-Creating Company
Nonaka, Ikujiro. Harvard Business Review Boston:Nov/Dec 1991. Vol. 69, Iss. 6, p. 96 (9 pp.)
Nonaka, Ikujiro. Harvard Business Review Boston:Nov/Dec 1991. Vol. 69, Iss. 6, p. 96 (9 pp.)
e mais à frente diz ainda: “Managers […] recognize that creating new knowledge is not simply a matter of processing objective information. Rather, it depends on tapping the tacit and often highly subjective insights, intuitions, and hunches of employees. “
