Library 2.0: The challenge of disruptive innovation

libraries must compete for attention, partly through their own web presence but also by innovative interaction with other web applications and services. The increasingly comprehensive nature of search engines creates an impression (and expectation) that anything is discoverable online. The gatekeepers of content do themselves few favours by hiding their existence from these search engines, aggregators and developers. This land of ‘walled gardens’ is not sustainable in our view.

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