No capítulo sobre a imagem da biblioteca a resposta universal é: “Um prédio com livros” The “Library” brand is dominant in one category—books. It would be delightful to assume that when respondents say “books,” what they really mean to say is that books, in essence, stand for those intangible qualities of information familiarity, information trust and information quality. The data did...
Libraries will continue to share an expanding infosphere with an increasing number of content producers, providers and consumers. Information consumers will continue to self-serve from a growing information smorgasbord. The challenge for libraries is to clearly define and market their relevant place in that infospheretheir services and collections both physical and virtual. It is time to...
A OCLC acaba de publicar Perceptions of Libraries and Information Resources (2005), que resume os resultados de uma investigação/sondagem de um estudo internacional sobre os hábitos de information-seeking de utilizadores (potenciais e reais) de bibliotecas. Um must read. Lembrem-se de que o nosso cliente é a pessoa que não vai à bblioteca, tanto como a que vai e mais ainda, nas palavras do...
Report Findings …on Information Consumers Perceptions and Habits Respondents use search engines to begin an information search (84 percent). One percent begin an information search on a libraryWeb site. (Part 1.2) Quality and quantity of information are top determinants of a satisfactory information search. Search engines are rated higher than librarians. (Part 2.6) The criterion selected...
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